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Pricing and testing

Measure the results before you scale.

Start with a controlled test of one app. Review aggregate uplift and stability before increasing traffic.

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Test plan

A proposed 3–5 week test.

A controlled test typically follows a 3–5 week plan. Recommended minimum: 10K–20K daily active users. Larger apps can begin with a small share of traffic.

Share of traffic on Orivia

  1. 1Week 1

    Observe

    Baseline

    Observe traffic and establish a baseline.

  2. 2Week 2

    Learn

    10%–20% traffic

    Allocate 10%–20% while the model learns. Short-term negative performance may occur.

  3. 3Week 3

    Increase

    50% traffic

    Increase to 50% after the initial learning period.

  4. 4Weeks 3–5

    Expand

    80%–90% traffic

    Expand to 80%–90% when aggregate results and stability meet your targets.

A proposed plan, not a guaranteed timeline or automatic rollout. You control each change in traffic allocation.

Eligibility

Recommended minimum: 10K–20K daily active users.

Larger apps can begin with a small share of traffic. We confirm which of your traffic counts toward this while planning the test.

Commercial

Fees apply to positive monthly performance after negative days are netted.

Contact us to discuss the fee rate, measurement criteria and test terms.

FAQ

Common questions

Is my app a fit?

Orivia works with mobile games and apps. We recommend at least 10K–20K daily active users for a clear test. Production support today is for AppLovin MAX; other mediation platforms require validation or technical review. Tell us about your setup and we’ll check compatibility.

What is the baseline?

Your current monetization configuration. A control group keeps it while a test group uses Orivia, and incremental ARPDAU is compared across comparable country, format, placement, traffic quality and time windows.

How is traffic allocated?

You control the split through dynamic configuration. A test typically starts with 10%–20% of traffic and increases only when aggregate results and stability meet your targets.

What happens while the model learns?

Short-term negative performance may occur in the first weeks while the model learns from your traffic. That’s why a test starts with a small share of traffic.

How is monthly performance calculated?

Fees apply to positive monthly performance after negative days are netted. The fee rate and measurement criteria are agreed with you as part of the test terms.

How do we stop the test?

You can reduce the test allocation or disable Orivia through dynamic configuration.

Find the revenue already inside your traffic.

Start with one app and controlled traffic. Measure the results before expanding.

Start a Test